Our philosophy.
Shaping perceptions through physical experiences.
Communications are all around us, shaping our perceptions and behaviours every day. We believe in creating memorable experiences that generate discussion, drive learning, engagement and action.
Whether it’s static environment communications like signage and wayfinding or more elaborate interactive platforms, the principles of clarity and simplicity always apply. We work closely with clients to use their environments to reinforce brand and culture, to channel behaviours and actions and create engaging audience experiences.
Our immersive expertise.
Case studies.
Stories behind the pictures.
Strategic Creative in action.
Here’s how we apply strategic creative to deliver physical brand experience results for our clients. All our major brand projects go through a disciplined process to ensure aligned thinking and design.
1. Discovery
Every job starts by understanding your business and communication challenge and your audiences. We build this understanding through discussions with you, your stakeholders and subject matter experts, and by undertaking research.
Deliverables may include:
- Insights discovery workshops
- Audience/user research
- International exemplars
- Competitive analysis
2. Strategy
Our thinking is always driven by audience insights. Understanding the fundamental needs that drive your audiences; the positioning that will change their perceptions and behaviours; the right messages, channels and mediums to reach them.
Deliverable may include:
- Brand positioning
- Visual positioning
- Tone of voice
- Messaging matrix and hierarchy
- Digital opportunities
- Materials assessment
3. Expression
Taking the strategic insights, we design the visual elements to express your positioning, creating the tone and mood needed to engage audiences, deliver cut-through and drive results. Our expression work is always driven by a single-minded idea, reinforced at multiple touchpoints and in multiple ways.
Deliverables may include:
- Ideation territories
- Design concepts
- Audience journey maps
- Environmental design
- VR and AR experiences
- Interactive ideas
4. Execution
Applying the thinking and design idea allows us to design each element to maximise cohesion and effectiveness. Careful design crafting takes a good idea and makes it great, giving it impact and creating an enjoyable user experience.
Deliverables may include:
- Branding signage
- Wayfinding signage
- Displays & exhibitions
- Culture motivation environments
- Interactive modules
- Workplace graphics
- Fit-out and installation
5. Post-live
Our work doesn’t end when a campaign, brand or website goes live. At the post-live stage, the focus is on monitoring performance, continual improvement and learning. This allows the results to be maximised and a head start for the next project to be achieved.
Deliverables may include:
- Effectiveness monitoring
- Improvements & enhancements
- Maintenance
Blog Posts.
Thought-leading immersive experiences insights.
Our Clients. We're in good company.
