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Make the user the hero of your website.
6 Dec 2022 by Jeremy Sweetman
I recently responded to a website RFP that asked the question ‘What is your approach to website design?’ Clearly, this is a tricky question to answer…
The 101 of Augmented Reality
27 Aug 2020 by Jeremy Sweetman
By now you've heard about Augmented Reality (AR), but are still really confused about what it all means. What makes it different from VR? Are the…
Does glitter work on everything?
28 Aug 2018 by Jeremy Sweetman
Recently, my daughter had a eureka moment when she realised that by copying her project from Google Docs into a website template, it would invoke a co…
Semi Permanent - Day One
13 Aug 2018 by Jeremy Sweetman
Semi-Permanent has always been a calendar event, but previously there was never really enough ‘digital’ to justify shelling out any sort of investment…
When was the last time you updated your website content?
18 Jan 2018
Your website’s live – you worked so well to get all the copy and images looking their best. Everyone’s happy and the champagne is swinging.
Fast forw…
Designing for Diversity
19 Dec 2017
User-Centered Design exists to reduce the gaps between people. Because more often than not the person designing the product and the person using it ar…
Writing for Awareness
18 Dec 2017
Do you know what type of content our clients should be creating when they’re wanting to:
Educate customers about their new strategic direction for th…
Getting married at first sight
18 Dec 2017
Getting married at first sight is a dumb idea, but a surprisingly good TV show. You go blindly into a massive commitment, things get ugly but you come…
Websites: the end is just the beginning
16 Oct 2017 by Jeremy Sweetman
When I visit a website, I typically (and quickly) scan the homepage. I might scroll just beyond the fold to see what content morsels lie just out of s…
Digital Strategy – old magic, new tricks
19 Jun 2017 by Steven Giannoulis
I'm currently documenting my 'methodology' for creating sound digital strategy, and what strikes me is that there’s no ‘special digital…
The Reign of Content
12 Jun 2017 by Jeremy Sweetman
The continued reign of content online is undisputed. It remains central to any online patronage. It motivates engagement, drives purchases and creates…