Article 6 of 6
The data you’ve collected for your Sustainability story can become a bank that’s constantly mined to save resources and enhance your storytelling. There may well be rich communication opportunities, for more audiences, beyond the immediate reporting requirements. You’ve put a lot of effort in. Get the most out!
Your mine of data can be repurposed for many different audiences and media to:
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reinforce your internal culture with positive environmental or community or health and safety stories
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enhance your consumer brand by seeding media with human interest stories built around the same core data but tweaked to suit the channel
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incorporate into your mainstream advertising and marketing, where appropriate
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shift perceptions about you with influential special interest groups such as Greenpeace or unions
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bolster government relations strategies or lobbying tactics
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help ambient perceptions within local communities
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suggest shifts in corporate strategy thinking, activities or capital allocation
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At the heart of all these ideas is the notion that you now have a rich resource that can be mined with the right interpretative skills and a good communication eye for positive market interface.
At the heart of all these ideas is the notion that you now have a rich resource that can be mined with the right interpretative skills and a good communication eye for positive market interface.
