In the June issue, CEO, Steven Giannoulis, tells NZMarketing magazine that 'good design should always deliver business results for the client'. In NZMarketing's research for the prior issue of the magazine, marketers expressed their frustration at an industry generally more interested in winning creative awards than truly helping the client - something Steven had been on the receiving end of when he worked client-side. This is part of the reason he does everything he can to ensure that the work that Insight develops actually drives value for the client.
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